Search Engine Marketing (SEM) | PPC Company in London, UK

Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.

Search Engine Marketing (SEM) | PPC Company in London, UK

When you’re running a business online or maintaining an online profile across all different platforms, making your content reach many people can be difficult.

Establishing your online presence and driving new traffic organically can be as challenging as running the business itself.

Paid online advertising using PPC is a way to solve that problem and help you drive the attention of your potential audience to your website.

How does Pay Per Click Ads work?

Advertisements in Search engines work in an Ad Auction based system.

Advertisers who want to rank for a particular term in the SERP (Search Engine Results Page) aim to be seen by the potential audience.

The terms that the advertisers and their competitors bid for are called keywords. Search Engine Keywords are terms that a normal user is likely to search for in search engines.

Pay-per-click advertising works in a model where the advertiser pays every time someone clicks on the ad.

  • The advertiser decides on a budget to run the PPC campaign.
  • The sponsored ads appear on the top of the SERP before the organic results (sometimes after the organic results too).
  • When a user clicks on the ad, a small amount should be paid by the advertiser as the Cost Per Click (CPC) from your budget.

Advantages of PPC Marketing

PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience.

Some of the main advantages of Pay Per Click advertising are,

Targeted Audience

PPC advertising allows target your ads to the audience based on keywords, their interests, online history, locations, etc.


You have control over your budget, deciding how much you want to spend on each click and the overall ad campaign.

Potential Customers

PPC provides targeted advertising, giving you an opportunity to reach your potential customers efficiently

Ready to take action

If you search for “Laptop service centers near me” on Google or any other search engine, you are most likely looking for an immediate solution.

No dependency on SEO or Algorithms

Unlike organic search results, PPC is not heavily reliant on SEO rankings or search engine algorithms

Immediate Results

PPC generates immediate results, allowing you to track actions taken from your ad and facilitating quick lead generation

Increase leads, sales & revenue

It is not a secret that marketers worldwide trust pay-per-click advertising as the best choice. Because of focused targeting, generating leads is simple.


Builds your site’s SEO

PPC strategy helps you build your site’s SEO by providing valuable insights. By measuring the insights on which keyword performs better and drives more traffic to your website, you can optimize your site for better SERP rankings

PPC is Measurable

PPC provides detailed reports, enabling you to measure the performance of keywords, advertisements, and ad placements

Brand Recognition

By targeting industry-related keywords, PPC can increase brand visibility and establish authority in your field.

Pay only when someone clicks your ad

The budget you fix for your ad campaign is just a money limit that you’re willing to spend. The best thing about PPC is that you don’t have to pay for the number of times your ad is displayed. You only have to pay when a user clicks on your ad

Our Best PPC services

When you’re new to search engine marketing, it will be very hard to know which type of ads will work for your business and which method will drive you more traffic. Here, we’ve explained the different types of PPC ads that you can consider for your business and how we can help.

Search ads

Are the most common type of ads. You can see these ads most of the time you search for anything on the internet. Sponsored websites appear on the top and the bottom of the results page. Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and links.

Display ads

Display ads are ads that you see anywhere within a website. These ads are displayed on Google-partnered websites. You can target your ads to people who are interested in your product and to people who have visited similar websites.Display ads generally have attractive images and texts to capture the reader’s attention.

Social ads

Social ads are very effective because about 91% of social media users access them from their mobile phones.This is a huge advantage for advertisers.Because people who are searching for “restaurants near me” on mobile are more likely to take action immediately than people who are searching the same term from a laptop or desktop.

Remarketing ads

Remarketing is a highly beneficial factor in PPC marketing. Remarketing is a PPC feature that lets us target people who have already been exposed to our product. This audience is a group of people who are interested in our product/ event/ service.

Google shopping

Google shopping ads are another type of paid ads that are very effective for product marketing. These ads are represented in a carousel format and they give an overview of similar products from different websites.

Gmail sponsored promotions

Gmail-sponsored promotions are a great way to promote your business in a person’s inbox. These ads can be targeted at a potential crowd, and also be personalized.
Gmail promotional emails appear on the top of the inbox on mobiles and desktops.

Why Rankraze is the best PPC company

Rankraze is one of the top PPC Companies in London, UK offers complete digital marketing services across all platforms and runs successful ad campaigns curated for your target audience and needs. We take all your concerns into account and create an ad campaign across all different platforms to benefit your business. Here are a few reasons why we offer the best PPC advertising service,

  • Competitive research
  • Improved ROI
  • Affordable cost
  • Conversion tracking
  • Real-time reports
  • Landing Page Creation and maintenance
  • Ad Campaign setup
  • Copyrighted Ad creation
  • Best Bid Management within your budget
  • Continuous testing and improving
  • Online support
  • Weekly performance report

We have years of experience working with hundreds of clients from different backgrounds. Our Search Engine Marketing team will fulfill all your needs within your budget.

We know how important every rupee you spend is. That is why we follow a strict rule of not letting you waste your money by running ads that will have no ROI.

We can assure you that you will start to see instant results and generate more leads and conversions than ever.

Frequently Asked Questions

How Do I Get Started?

Before you sign or commit to anything, we have an extensive “Client Questionnaire” that we ask you to fill out so that we can learn more about your needs, clients, and industry. There is absolutely no commitment on your part by completing this questionnaire. If you trust us with your business’s digital growth, let’s get started! Contact us.

Is there a minimum starting price/budget?

We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy-in packages. Our ability to handle all budgets – big, small, and medium makes us unique. Each client’s campaign is evaluated individually based on their goals, needs, audience, and budget. No matter what your budget is, we will always aim to provide you with the best service with minimum expenditure.

Can I stop and start SEO services as I go?

We strongly advise against starting and stopping Search Engine Optimization. SEO success is a journey, not a destination. To maintain your SERP ranking, you should continue doing SEO. If you stop, your website rank will get low, and your competitors will convert your potential customers in no time.

Why Rankraze is the best digital marketing company in London, UK?

Because we bring ROI to our clients. We have helped clients all over the world generate real, tangible results. Beyond creativity and strategy, we help our clients achieve their sales targets and drive massive revenue. That’s why Rankraze is a top digital marketing agency in Texas standing tall with a plethora of client success stories.

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